Privacy policy

Privacy Policy

Last updated: September 12, 2026

Form and Comfort operates this online store and website, including its content, features, products, and related services (collectively, the “Services”). Our store is powered by Shopify, which enables us to provide the Services.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, make a purchase, submit a review, contact us, or otherwise use the Services.

If there is a conflict between this Privacy Policy and our Terms of Service regarding the collection, use, or disclosure of personal information, this Privacy Policy controls.

Personal Information We Collect

“Personal information” means information that identifies you or can reasonably be linked to you. It does not include anonymous or properly de-identified information.

Depending on how you interact with the Services, we may collect:

  • Contact information, including your name, email address, telephone number, billing address, and shipping address.

  • Order and transaction information, including products viewed or purchased, selected colors and sizes, cart activity, discounts, returns, exchanges, cancellations, payment status, and order history.

  • Payment information, including payment method and transaction confirmation information. Complete payment card information is generally processed by Shopify and its payment providers rather than stored directly by Form and Comfort.

  • Account information, including login credentials, preferences, and account settings if you create a customer account.

  • Review and user-submitted content, including ratings, written reviews, photographs, videos, display names, and other content submitted through our review provider.

  • Communications, including messages and information you provide when contacting customer support.

  • Device and network information, including your IP address, browser type, device type, operating system, and similar identifiers.

  • Website activity, including pages viewed, links selected, products viewed, cart activity, referring websites, and how and when you interact with the Services.

  • Marketing information, including your email subscription preferences, interactions with our messages, and responses to advertisements.

  • Approximate location information derived from information such as your IP address.

  • Inferences, such as likely product interests or preferences inferred from your shopping activity.

Please do not include medical information, financial account credentials, government identification numbers, or other highly sensitive information in reviews or routine customer-service messages.

How We Collect Personal Information

We may collect personal information:

  • Directly from you, such as when you place an order, create an account, subscribe to marketing, submit a review, or contact us.

  • Automatically, through cookies, pixels, tags, software development kits, and similar technologies when you use the Services.

  • From service providers, including Shopify, payment providers, fulfillment and shipping providers, analytics providers, review platforms, and marketing platforms.

  • From advertising and business partners, including platforms that provide information about advertisement performance or customer interactions.

  • From other sources you authorize, such as social-media services or integrations you choose to use.

How We Use Personal Information

We may use personal information to:

Provide and improve the Services

This includes:

  • Processing payments and completing purchases.

  • Fulfilling and shipping orders.

  • Providing order confirmations and tracking information.

  • Managing returns, refunds, replacements, and exchanges.

  • Operating customer accounts.

  • Remembering preferences and cart selections.

  • Providing customer support.

  • Improving our products, website, and shopping experience.

  • Recommending products that may interest you.

Communicate with you

We use personal information to respond to questions, provide customer support, send transactional messages, and communicate about orders, deliveries, returns, refunds, or account activity.

Send marketing and advertising

With your consent where required, we may use personal information to:

  • Send promotional emails and other marketing communications.

  • Measure the performance of our marketing.

  • Show advertisements on platforms such as Facebook and Instagram.

  • Personalize advertisements based on your interactions with our store.

  • Create or reach advertising audiences.

You can unsubscribe from promotional emails at any time using the unsubscribe link included in those emails. You may still receive non-promotional communications concerning orders, accounts, or customer-service requests.

Display and manage reviews

We use Loox to collect, manage, and display product reviews. If you submit a review, information such as your display name, rating, review, photographs, or videos may appear publicly on our website.

We may also use your contact and order information to verify a purchase and request a review. Please submit only content you are comfortable making public.

Protect the store and prevent fraud

We use personal information to authenticate accounts, secure transactions, detect or investigate fraud and abuse, protect customers, and maintain the security of the Services.

Comply with legal obligations

We may process personal information to comply with applicable laws, respond to lawful requests, enforce our terms and policies, resolve disputes, and protect our legal rights or the rights of others.

Cookies and Advertising Technologies

We and our service providers use cookies, pixels, tags, and similar technologies to:

  • Operate essential store and checkout functions.

  • Remember preferences and cart selections.

  • Understand how visitors use the website.

  • Measure website and advertising performance.

  • Personalize content and advertising.

  • Detect fraud and maintain security.

These technologies may be provided by Shopify and other service providers, including Meta Platforms, Inc. for Facebook and Instagram advertising.

Advertising technologies may collect information about pages viewed, products viewed, cart activity, and completed purchases. This information may be disclosed to advertising platforms for measurement, audience development, and personalized advertising.

You can control some cookies through your browser settings and through any Cookie Preferences or Your Privacy Choices link made available on our website. Disabling essential cookies may prevent portions of the website or checkout from working properly.

Except for legally recognized preference signals described below, we do not respond to general browser “Do Not Track” signals.

How We Disclose Personal Information

We may disclose personal information to:

  • Shopify, which hosts our store and provides ecommerce, checkout, payment, fraud-prevention, and related services.

  • Payment providers that process payments and help prevent fraudulent transactions.

  • Fulfillment, warehouse, and shipping providers that prepare and deliver orders.

  • Klaviyo and communication providers that help us send permitted marketing and customer communications.

  • Loox and review providers that help collect, verify, manage, and display reviews and user-submitted content.

  • Advertising partners, including Meta, that help deliver and measure advertising.

  • Analytics, technology, hosting, security, and fraud-prevention providers that support our business.

  • Professional advisers, including accountants, insurers, consultants, and legal advisers where reasonably necessary.

  • Government authorities or other parties when required by law, legal process, or to protect the Services, our rights, or the rights of others.

  • Parties involved in a business transaction, such as a merger, financing, acquisition, reorganization, bankruptcy, or sale of some or all of our business assets.

  • Other parties at your direction or with your consent.

Service providers may use personal information only as permitted by their agreements with us and their own legal obligations.

Targeted Advertising, Sale, and Sharing

We do not sell personal information for money.

However, our use of certain advertising, analytics, and Shopify services may involve disclosing identifiers, device information, website activity, and commercial information in ways that may be considered a “sale,” “sharing,” or processing for “targeted advertising” under certain U.S. state privacy laws.

Where applicable, you may opt out using the Your Privacy Choices or data-sharing opt-out link in our website footer or by contacting us at support@formandcomfort.com.

Where required by applicable law and supported by our website configuration, we treat a recognized Global Privacy Control signal as a request to opt out for the browser or device sending the signal.

Relationship With Shopify

Our store is hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services to provide and improve the Shopify platform, checkout, and related services.

Information submitted through our store may be transmitted to Shopify and other service providers located in countries other than the country where you live.

Certain Shopify features may use information from your interactions with our store, Shopify, and other Shopify merchants to provide enhanced services such as fraud prevention, personalization, analytics, and advertising. In certain circumstances, Shopify is responsible for its processing of this information.

You can learn more in the Shopify Consumer Privacy Policy.

Public Content and Third-Party Links

Reviews, photographs, videos, or other content you submit for public display may be visible to other visitors. Information posted publicly may be copied or used by others outside our control.

The Services may also contain links to websites or platforms operated by third parties. Their privacy and security practices are governed by their own policies. We are not responsible for the privacy, security, or content of third-party websites.

Children’s Privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, please contact us so we can review and, where appropriate, delete it.

We do not knowingly sell or share the personal information of individuals under 16 years of age as those terms are defined by applicable law.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no security system or method of transmitting information over the internet is completely secure. Please do not send sensitive or confidential information through unsecured channels.

If you create an account, you are responsible for keeping your password and other account credentials confidential.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Provide the Services.

  • Complete and document transactions.

  • Maintain customer accounts.

  • Provide customer support.

  • Comply with tax, accounting, and other legal obligations.

  • Resolve disputes.

  • Prevent fraud.

  • Enforce our agreements and policies.

The applicable retention period depends on the type of information, why it was collected, and our legal and operational requirements. We may retain anonymous or de-identified information where permitted by law.

Your Privacy Rights

Depending on where you live and subject to applicable law, you may have the right to:

  • Request access to or confirmation of the personal information we maintain about you.

  • Request a copy of certain personal information.

  • Request correction of inaccurate personal information.

  • Request deletion of personal information.

  • Request information about the categories of personal information we collect, use, or disclose.

  • Opt out of the sale or sharing of personal information.

  • Opt out of processing for targeted advertising.

  • Withdraw consent where processing is based on consent.

  • Appeal our decision concerning a privacy request where applicable.

  • Be free from unlawful discrimination for exercising your privacy rights.

These rights are not absolute, and we may deny or limit a request where permitted by law.

To submit a privacy request, email support@formandcomfort.com. Please include enough information for us to understand and process your request.

We may need to verify your identity before completing a request. You may use an authorized agent where permitted by law, but we may require proof that the agent is authorized to act for you and may ask you to verify your identity directly.

We will respond within the time required by applicable law.

International Processing

Although Form and Comfort currently ships only within the United States, Shopify and other service providers may process or store personal information in other countries.

Those countries may have different data-protection laws than your state or country. Where required, appropriate safeguards will be used for international transfers.

Complaints and Appeals

If you have a concern about our privacy practices or want to appeal a decision concerning a privacy request, contact us at support@formandcomfort.com.

Please include “Privacy Request” or “Privacy Appeal” in the subject line and describe your concern. We will review and respond as required by applicable law.

You may also have the right to contact the appropriate attorney general, privacy regulator, or other government authority.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our practices, technologies, legal obligations, or the Services.

When we update it, we will publish the revised version on this website and change the “Last updated” date. We will provide additional notice where required by law.

Contact Us

For questions about this Privacy Policy, our privacy practices, or your privacy rights, contact:

Form and Comfort
Email: support@formandcomfort.com
Mailing address: PO Box 3406, Edgartown, MA 02539, United States